FROM THE GUIDE
The CRAFT Framework (5-Part Prompt Structure)
An excerpt from the prompt engineering chapter. Use these five fields to make the next draft easier to review.
- Context
- Background information
- Role
- Who the AI should be
- Action
- What to do
- Format
- How to structure output
- Tone
- Voice and style
Try it nowChoose one service you offer. Write its audience, one task, the output format, and the tone before asking AI for a draft. Then check the draft against those four decisions.
A client post brief you can try
Original demonstration for this preview. The client is fictional; this is not a customer result or a quoted case study.
Context: I write LinkedIn posts for a freelance bookkeeper. The audience is solo designers who lose receipts. The service is monthly bookkeeping; do not invent prices or client results.
Role: Act as a careful copy editor.
Action: Draft one post about a weekly receipt review. Include one practical step and an invitation to ask about the service.
Format: 100-130 words, short paragraphs, no hashtags.
Tone: Plain, useful, and calm. Flag missing facts instead of making them up.
Review before using: Check that the draft offers a specific step, stays within the length, and invents no customer claims. Save the brief, then change only the audience or task for your next draft.
Selected framework excerpt, followed by a practical exercise. No email required.