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To use ConvertKit for email marketing: create an account, set up your sending domain for deliverability, build opt-in forms and landing pages, create welcome and nurture email sequences, and use visual automations to personalize subscriber journeys based on tags and behavior.
ConvertKit is designed for creators with a tag-based system instead of multiple lists. Key features include visual automation builder, email sequences, subscriber scoring (Pro plan), and built-in landing pages. Best practices: authenticate your domain, write plain-text style emails, segment by purchase history and engagement, and clean your list quarterly.
ConvertKit powers email marketing for 600K+ creators. Learn how to build sequences, automate workflows, segment subscribers, and turn your list into revenue.
Creators
Free Subscribers
Deliverability
Landing Pages
Set up ConvertKit and send your first email in under an hour.
Free plan supports up to 10,000 subscribers with limited automation. Creator plan ($25/mo for 300 subs) adds sequences and automations. Creator Pro adds advanced reporting and subscriber scoring.
Upload a CSV from your previous provider or add subscribers manually. ConvertKit deduplicates automatically — one subscriber, one profile, no matter how many forms they fill out.
Authenticate your domain with SPF, DKIM, and DMARC records. This takes 10 minutes and dramatically improves deliverability — skip this and 20% of your emails may land in spam.
Build an inline form or popup to capture emails on your site. ConvertKit forms are minimal by design — customize colors to match your brand and add a compelling headline.
Automated email series that nurture subscribers on autopilot.
5-7 emails sent over 2 weeks. Introduce yourself (email 1), share your best content (2-3), tell your story (4), provide value (5-6), and make a soft pitch (7). 60%+ open rates on email 1.
After the welcome series, drip weekly value emails that educate and build trust. Share case studies, behind-the-scenes, and actionable tips — sell by serving.
7-day sequence for product launches: announcement, problem-agitate, social proof, FAQ/objections, countdown urgency, last chance, cart close. This framework drives 70% of launch revenue.
For paid products: guide new customers through setup, quick wins, and advanced features. Reduces refunds by 40% and increases lifetime value.
Target subscribers who have not opened in 90 days. 3 emails: 'miss you' with best content, exclusive offer, and unsubscribe warning. Clean your list while recovering 5-10% of cold subscribers.
Build sophisticated workflows with ConvertKit's drag-and-drop automation builder.
Start automations when someone subscribes to a form, gets tagged, purchases a product, or clicks a link. Multiple entry points let you build flexible, reusable workflows.
Use if/else branches to personalize journeys. Has tag 'buyer'? Skip the pitch emails. Clicked a link about topic X? Send more content about X. Personalization increases conversions 30%.
Add time delays between emails (1-7 days typical). Use 'wait until specific date' for coordinated launches. Proper spacing prevents subscriber fatigue.
Automatically tag subscribers based on behavior: link clicks, purchases, form submissions. Tags power your segmentation strategy — the more you tag, the smarter your emails.
Send the right message to the right person at the right time.
Create segments like 'interested in topic A + not purchased product A.' Use tags for interests, behaviors, and purchase history. 5-10 strategic tags beat 50 random ones.
Creator Pro feature: score subscribers by open and click activity. Focus your best offers on highly engaged subscribers — they convert 5x better than cold leads.
Separate buyers from non-buyers. Buyers get upsell sequences and loyalty offers. Non-buyers get testimonials, case studies, and introductory offers.
Let subscribers self-segment with preference links. 'Click here if you want more content about X.' Subscribers who self-select engage 50% more than broadcast audiences.
Capture subscribers with high-converting pages and embedded forms.
ConvertKit offers 50+ landing page templates. No website needed — host on ConvertKit or your custom domain. Conversion rates average 20-30% for well-designed pages.
Embed forms in blog posts, about pages, and footers. Inline forms convert 2-3% of page visitors — place them after your most valuable content.
Trigger popups on exit intent, scroll percentage, or time delay. Exit-intent popups capture 3-5% of abandoning visitors — use a strong lead magnet offer.
Test different headlines on your forms and landing pages. Even small wording changes (e.g., 'Free Guide' vs. 'Download Now') can shift conversion rates 20-50%.
Our AI Business ebook includes email sequence templates, automation blueprints, and subject line formulas that drive 40%+ open rates.
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EARNINGS DISCLAIMER (Updated April 2026): The information provided on this website and in our products is for educational purposes only. Results shown or referenced are not typical and individual results will vary significantly. Most customers earn $0–$500/month. Results depend on effort, experience, and market conditions. There is no guarantee that you will earn any money using the techniques, ideas, or products we provide. Any earnings or income statements are estimates of what we believe is possible based on our experience — they are not promises, projections, or guarantees of actual earnings. Your results depend entirely on your own effort, experience, business acumen, and market conditions. This is not a "get rich quick" scheme and we do not guarantee financial success. By purchasing our products, you accept that you are solely responsible for your own results. See our full Earnings Disclaimer and Terms of Service.
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ConvertKit free plan supports up to 10,000 subscribers with unlimited sends, custom domain, and basic analytics. However, it lacks sequences and automations which are essential for serious email marketing. Upgrade to Creator ($25/month) once you need automated email sequences.
Authenticate your sending domain with SPF, DKIM, and DMARC records (takes 10 minutes). Send plain-text style emails, maintain list hygiene by removing inactive subscribers quarterly, and avoid spam trigger words. ConvertKit achieves 98% deliverability with proper domain authentication.
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