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Set up X Ads by choosing a campaign objective (awareness, consideration, or conversion), defining your audience with keyword and follower look-alike targeting, setting a budget, creating compelling ad creative, and installing the X Pixel for conversion tracking.
X offers lower CPMs than Meta or Google (average $6.46), powerful keyword-based targeting, and access to 500M+ monthly active users engaged in real-time conversations around trending topics.
X (formerly Twitter) offers some of the lowest ad costs and most precise targeting in social media. Here is your complete guide to running profitable X ad campaigns.
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Our Social Media Marketing ebook covers ad strategies across every major platform, including advanced X Ads tactics, creative frameworks, and scaling playbooks.
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X ads average $6.46 CPM compared to $12+ on Facebook, making them significantly cheaper. The platform offers powerful keyword targeting that lets you reach users based on what they tweet about, and follower look-alike targeting to find users similar to followers of specific accounts. Start with $20-50/day budgets for In-Feed or Spark Ads.
The best X ad formats for small businesses are Promoted Posts (boost existing tweets), Spark Ads (boost organic posts with 5%+ engagement), and Carousel Ads (up to 6 swipeable images). Keep ad copy under 100 characters for 18% higher engagement, use 1:1 or 9:16 aspect ratios for mobile, and A/B test at least 3 creative variations per ad group.
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