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A content brief should include target keyword, search intent, content outline, and competitor analysis.
It also covers word count targets, internal linking strategy, SEO requirements, and tone of voice guidelines for consistent content production.
A structured content brief template covering target keywords, search intent, content outline, competitor analysis, and SEO requirements.
Define the basic parameters of the content piece.
Tip
Set a clear working title early. It can change, but it anchors the brief and keeps the writer focused.
Define the primary and secondary keywords to target.
Tip
Use tools like Ahrefs, SEMrush, or Ubersuggest to research search volume and difficulty before finalizing keywords.
Understand what the reader wants and who they are.
Tip
Google the primary keyword and analyze the top 10 results to understand what Google thinks the intent is.
Structure the article with H2s, H3s, and key points.
Tip
Analyze the top 3 ranking articles for your keyword. Cover everything they cover, plus add unique insights they missed.
Analyze what currently ranks and how to outperform it.
Tip
Your content must be 10x better than what ranks. Find gaps in competitor content and fill them with original data, examples, or expert insights.
Technical SEO and formatting specifications.
Tip
Write the meta title and description before the article. It forces you to crystallize the core value proposition in a few words.
Content briefs are step one. Our SEO Playbook ebook covers the full content pipeline from keyword research to ranking on page one.
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A thorough content brief covers target keyword with search volume and difficulty, search intent analysis, detailed content outline with H2s and H3s, competitor analysis of top-ranking pages, and SEO formatting requirements including meta tags.
Analyze the top 3 ranking articles for your keyword. Cover everything they cover plus add unique insights they missed. Use original data, expert quotes, and comprehensive examples to create content that is 10x better than existing results.
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