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Free pitch deck outline template with 10 essential slides.
. Covers problem, solution, market, traction, team, financials, and the ask. Based on proven startup pitch formats.
Every great pitch follows a proven structure. This 10-slide template covers everything investors and clients want to see — from the problem you solve to the money you need. Used by thousands of startups to raise funding.
Essential Slides
Ideal Pitch Length
Fillable Fields
To Use
First impressions matter. Hook them immediately.
Pro tip: Your tagline should pass the 'taxi test' — can someone repeat it after hearing it once?
Make them feel the pain before you show the cure.
Pro tip: Tell a story. 'Meet Sarah, a small business owner who spends 15 hours a week on...' is more powerful than statistics alone.
Your product or service — how it eliminates the pain.
Pro tip: Show, don't tell. A 30-second demo or product screenshot is worth 10 slides of explanation.
Prove the market is big enough to matter.
Pro tip: Bottom-up market sizing is more credible than top-down. Show how you calculated your numbers.
How you make money — be crystal clear.
Pro tip: Investors care about unit economics. Show that each customer you acquire generates more revenue than the cost to acquire them.
Proof that your idea works in the real world.
Pro tip: If you are pre-revenue, show waitlist signups, pilot results, LOIs, or beta user engagement metrics instead.
Show you understand the market and why you win.
Pro tip: Never say you have no competitors — it signals you have not done your research. Even 'doing nothing' is a competitor.
People invest in people. Show why your team wins.
Pro tip: Highlight founder-market fit: why is THIS team uniquely qualified to solve THIS problem?
Show where you are headed over the next 3-5 years.
Pro tip: Be optimistic but defensible. Investors will challenge your assumptions — know your numbers cold.
Tell them exactly what you want and what you will do with it.
Pro tip: Be specific: '$500K to reach 1,000 paying customers in 12 months' is better than '$500K for growth.'
A great pitch starts with a great business. Our AI Business ebook gives you the strategy, frameworks, and AI tools to build something worth pitching.
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A standard pitch deck includes 10-12 slides: title, problem, solution, market size, business model, traction and milestones, team, competition, financials, the ask, and use of funds. Keep each slide to one key message and aim for a 15-20 minute total presentation.
Investor pitch decks should be 10-15 slides maximum, presentable in 15-20 minutes. Guy Kawasaki recommends the 10-20-30 rule: 10 slides, 20 minutes, 30-point minimum font size. The best decks tell a story, not recite data.
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