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Build UTM tracking parameters for marketing campaigns. Free UTM link builder. Free browser utility for founders, marketers, and operators who need fast, no-login workflows.
Generate campaign tracking URLs to measure your marketing performance in Google Analytics.
Where the traffic comes from
The marketing channel
Your campaign identifier
Optional: paid search keywords
Optional: differentiate ads or links
UTM (Urchin Tracking Module) parameters are tags added to URLs that help Google Analytics track where your traffic comes from. They answer: which campaign, platform, and ad drove each visitor.
utm_source — Identifies the platform (google, facebook, newsletter)
utm_medium — The marketing channel (cpc, email, social)
utm_campaign — Your specific campaign name
utm_term — Paid search keywords (optional)
utm_content — Differentiate similar content/links (optional)
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