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Host events on Luma by creating visually appealing event pages with clear descriptions, setting up ticketing tiers (free, paid, VIP), and using pre-event email reminders to maximize show-up rates. Luma handles registration, check-in, and post-event analytics automatically.
Luma is free for free events and $59/month for Luma Plus (paid ticketing, analytics). Key strategies include recurring event series, speaker curation for audience growth, calendar subscriptions for compounding reach, and sponsorship packages ($500-5,000) for revenue. Target 70%+ show-up rate for free events and 90%+ for paid events.
Luma is the event platform that modern creators and businesses trust. From intimate meetups to large conferences, here is everything you need to host events that grow your brand.
Free Events
Plus/month
Show-Up Target
Follow-Up Window
Join us for [EVENT NAME] — a [FORMAT] event for [AUDIENCE]. You will learn [3 KEY TAKEAWAYS]. Featuring [SPEAKER] from [COMPANY]. Limited to [NUMBER] spots.
Reminder: [EVENT NAME] is tomorrow at [TIME]. Here is your join link: [LINK]. Come prepared with [PREP ITEM]. See you there!
Thank you for joining [EVENT NAME]! Here are the recordings and slides: [LINK]. Our next event is [DATE] — register now while spots are available.
Hi [NAME], I run [EVENT SERIES] with [X] attendees per event. Would you be interested in speaking about [TOPIC] at our [DATE] event? We will promote to our [SIZE] audience.
The modern event platform replacing Eventbrite for communities, creators, and startups.
Luma (lu.ma) is an event hosting platform designed for beautiful event pages, seamless registration, ticketing, and attendee management. It is the go-to platform for tech, creator, and startup events.
Luma offers cleaner design, faster setup, better mobile experience, built-in calendar subscriptions, and a social graph that helps events spread. It feels modern — Eventbrite feels legacy.
Free for free events with unlimited RSVPs. Luma Plus ($59/mo): paid ticketing, custom domains, advanced analytics, and email tools. Platform fee: 0% for free events, small percentage for paid tickets.
In-person meetups, online webinars, hybrid events, conferences, workshops, networking dinners, and recurring series. Luma handles single events and ongoing event brands.
Create event pages that convert visitors into registered attendees.
Luma generates beautiful event pages from minimal input. Add a cover image, title, description, date, and location. The page automatically includes RSVP buttons, calendar links, and sharing options.
Structure your description: who this is for, what they will learn or experience, the agenda, and a clear value proposition. Use bullet points for scanability. Include speaker bios with credibility markers.
Use 1920x1080 images with bold text overlays. Include the event name, date, and one key benefit. Consistent visual branding across your event series builds recognition.
Enable approval mode for curated events. Add custom questions to qualify attendees. Set capacity limits to create urgency. Require real names for networking events.
Create event series for weekly meetups or monthly workshops. Luma automatically generates new event pages, carries over settings, and notifies past attendees.
Sell tickets and manage paid events with professional-grade tools.
Free RSVPs, paid general admission, VIP tiers, early-bird pricing, and group discounts. Mix free and paid tiers for the same event to maximize attendance.
Early-bird pricing (30% off) drives early registrations. Regular pricing creates urgency. VIP add-ons (priority seating, dinner, 1:1 access) capture high-value attendees.
Create discount codes for partners, sponsors, affiliates, and loyal attendees. Track which codes drive the most registrations to identify your best promotion channels.
Set clear refund policies: full refund until 7 days before, 50% until 3 days before, no refunds after. Luma handles refund processing automatically.
Create memorable experiences that turn first-time attendees into loyal community members.
Send a welcome email immediately after registration. Send a reminder 24 hours before with logistics. Send a 'starting in 1 hour' notification. Each touchpoint reduces no-show rates.
Use Luma's mobile check-in app for in-person events. QR code scanning, real-time attendance tracking, and name badge printing integrations make check-in seamless.
Enable Luma's attendee directory so participants can browse who is coming. After the event, attendees can connect with each other — extending the value beyond the event itself.
For online events, use live Q&A, polls, and chat. For in-person events, create a dedicated Luma event page chat for real-time discussion and photo sharing.
Send a thank-you email with recordings, slides, and resources within 24 hours. Include a feedback survey. Share attendee photos. Announce the next event to capture momentum.
Use data to improve every event and grow your audience systematically.
Track registration rate, show-up rate, ticket revenue, attendee satisfaction, and return attendee percentage. Show-up rate above 70% for free events and 90% for paid events is strong.
Luma shows who registered, who attended, and who is a repeat attendee. Use this data to identify your most engaged community members and potential speakers or partners.
Track open rates and click rates for event emails. A/B test subject lines. Segment your audience by past attendance to send targeted invitations.
Events create content (recordings, recaps). Content attracts new audience. New audience attends events. Each event compounds your reach and authority in your niche.
Encourage attendees to subscribe to your Luma calendar. Subscribers are automatically notified of new events — building a compounding audience that grows with every event.
Scale from occasional events to a thriving event-driven brand.
Offer sponsors visibility through event page branding, email mentions, speaking slots, and attendee list access. Package sponsorships at $500-5,000 per event depending on audience size.
Invite industry experts as speakers. This brings their audience to your event, builds your credibility, and creates high-value content. Offer speakers promotion, not payment, initially.
Name your event series (e.g., 'Builder Nights' or 'Growth Talks'). Consistent branding, format, and cadence build anticipation and habit among your audience.
Use Luma events as the top-of-funnel for your Circle or Discord community. Free events attract attention — then convert engaged attendees into paid community members.
Once your event format works in one city, recruit local hosts to replicate it. Luma's collaboration features let co-hosts manage their local events under your brand.
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Yes, Luma is completely free for free events with unlimited RSVPs. Luma Plus at $59/month adds paid ticketing, custom domains, advanced analytics, and email tools. There is a small platform fee for paid ticket events. It is a more modern alternative to Eventbrite with better design and mobile experience.
Build an event brand by creating a named recurring series with consistent format, branding, and cadence. Invite industry experts as speakers to bring their audience, encourage calendar subscriptions for compounding reach, and use post-event recordings as content marketing. Offer sponsorship packages at $500-5,000 per event for additional revenue.
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