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Run Pinterest ads by choosing the right format (Standard, Video, Shopping, or Idea Pins), targeting users by interests, keywords, or retargeting lists, and using 2:3 vertical images with text overlays. Start with $10-20/day budgets and automatic bidding.
Pinterest users have 2x higher purchase intent than other platforms, and pins last 4 months vs. 24 hours on Instagram. Average CPC is $0.10-$1.50. Install the Pinterest Tag for conversion tracking, use warm bright colors in creative, and aim for 3x+ ROAS. Scale winners by increasing budget 20-30% every 3-4 days.
Pinterest is the only social platform where people actively search for things to buy. Learn how to use Promoted Pins to reach high-intent audiences at a fraction of the cost of Google or Facebook ads.
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Avg CPC
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Pinterest ads average $0.10-$1.50 CPC, significantly cheaper than Facebook or Google Ads. Start with daily budgets of $10-20 for the algorithm to optimize. Use automatic bidding initially, then switch to custom CPC after collecting data. Aim for 3x+ ROAS for e-commerce campaigns. Scale winners by increasing budget 20-30% every 3-4 days.
Standard Pins and Shopping Pins perform best for direct conversions, while Video Pins work best for brand awareness. Use 2:3 aspect ratio (1000x1500px) for maximum feed visibility, add clear text overlays which increase saves by 23%, and use warm bright colors that outperform dark tones by 20%. Create multiple pin designs per product to A/B test creative.
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