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WhatsApp Business marketing involves setting up a verified business profile with product catalogs, automating responses with chatbots, sending broadcast promotions to opted-in contacts, and running click-to-WhatsApp ads on Facebook and Instagram. With a 98% open rate, WhatsApp delivers higher engagement than email or social media.
Start with the free WhatsApp Business App for small businesses. Scale to the WhatsApp Business API (via BSPs like Twilio or WATI) for automated workflows, CRM integration, and template messaging. Key strategies include broadcast lists, Status updates, QR codes, and interactive product carousels.
With 2.7 billion users and a 98% open rate, WhatsApp is the most direct channel to your customers. Learn how to set up catalogs, automate conversations, and turn chats into sales.
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The WhatsApp Business App is free and designed for small businesses — it supports a business profile, product catalog, quick replies, away messages, and broadcast lists of up to 256 contacts. The WhatsApp Business API is for medium to enterprise businesses and enables automated workflows, AI chatbots, CRM integration, template messaging at scale, and abandoned cart recovery. The API requires a Business Solution Provider (BSP) like Twilio or WATI.
WhatsApp marketing delivers a 98% open rate compared to 20% for email, making it significantly more effective for message delivery. WhatsApp supports interactive messages with buttons, product carousels, and in-chat purchasing. Best practices include getting explicit opt-in, limiting broadcasts to 2-4 messages per week, and maintaining your quality rating to avoid account restrictions. Click-to-WhatsApp ads on Facebook and Instagram are the fastest way to grow your WhatsApp contact list.
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