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Free press release template with structured sections for headline, lead paragraph, quotes, body, and boilerplate.
. Follows AP style for media distribution and coverage.
A well-structured press release gets media coverage. A poorly written one gets deleted. Use this template to craft press releases that follow AP style, grab attention, and give journalists everything they need to write your story.
FOR IMMEDIATE RELEASE
[Company] Launches [Product] to Help [Audience] [Benefit]
[Subheadline expanding on the key value proposition]
NEW YORK, NY — March 20, 2026 —
[Lead paragraph with Who, What, When, Where, Why]
[Body paragraph 1: key details and context]
[Body paragraph 2: data points and market relevance]
"[Executive quote with vision and significance]," said [Name], [Title] of [Company].
[Additional details: pricing, availability, timeline]
"[Supporting quote from partner/customer]," said [Name], [Title] of [Organization].
[Call to action: visit [URL] to learn more]
About [Company]
[Boilerplate paragraph]
Media Contact:
[Name] | [Email] | [Phone]
###
The headline is the most important element — it determines whether journalists read further.
Pro tip: Write your headline last, after you have written the full release. Test it by asking: would a journalist tweet this headline? If not, rewrite it.
Answer the five W's in your opening paragraph: Who, What, When, Where, Why.
Pro tip: A journalist should be able to write a news brief from your lead paragraph alone. If the five W's are not covered, the release will be ignored.
Expand on the announcement with details, data, and context.
Pro tip: Use the inverted pyramid structure: most important information first, supporting details next, background last. Editors cut from the bottom up.
Include a quote from leadership that adds perspective and personality.
Pro tip: Good quotes express what data cannot: emotion, vision, and conviction. Bad quotes just restate the headline. Write the quote as if the person is speaking to a friend.
Add credibility with a quote from a partner, customer, or industry expert.
Pro tip: A third-party quote adds credibility that self-promotion cannot. If you do not have a partner quote, use a customer testimonial or analyst perspective.
Tell readers exactly what you want them to do next.
Pro tip: One CTA per press release. Multiple calls to action dilute effectiveness. Direct people to a single landing page designed for press release traffic.
A standard 'About' section that appears at the end of every press release.
Pro tip: Write your boilerplate once and reuse it for every press release. Update it quarterly with fresh metrics and achievements.
Provide clear contact information for journalists who want to follow up.
Pro tip: Use a dedicated press email (press@company.com) that is actively monitored. Journalists work on tight deadlines — respond within 2 hours during business hours.
Our AI Business ebook includes PR strategies, media outreach templates, and frameworks for getting press coverage as a startup or solopreneur.
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Write a newsworthy headline under 80 characters, lead with the most important information in the first paragraph (who, what, when, where, why), include a compelling quote from a company spokesperson, add supporting data or statistics, and close with a clear boilerplate and media contact information.
The standard press release format includes: FOR IMMEDIATE RELEASE header, headline, dateline with city and date, lead paragraph with the news hook, 2-3 body paragraphs with supporting details and quotes, boilerplate company description, media contact information, and ### or -30- to mark the end.
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